Back in the days when most of the world made its living by growing its own food under an agricultural model, hunger drove our motivation. If a field lay uncared for, people would starve and communities would collapse. Therefore, farmers needed little motivation to get up each morning and work from dawn to dusk to provide food for their families. As society progressed and resources were organised more effectively by the industrial model, motivation did not evolve in a corresponding fashion. While the responsibilities of workers became more complex and varied, their motivation stayed fixed in their bellies. A miner's or mechanic's motivation to work remained unchanged from that of their agricultural predecessors. If they fell short of their employer's production expectations, they would be fired. Without a job and its requisite pay, industrial workers faced the same circumstance of starvation as the farmers of the past faced when harvests failed.