You want to track down that old friend from University, who you think might be ideal for the new management post that has just become vacant.  Or you want to research the latest hot training programs on the market.  Or you just want to book a hotel.  You decide to do a quick surf of the Internet.  Three hours later you are still surfing.  And in fact instead of surfing you feel like you are wading.  Not even wading.  Drowning.  The Internet, that supposedly limitless library of information, in fact seems like a limitless pile of junk, full of thousands of cheap adverts and intrusive pop ups...